Program Advising Redesign
Redesigning BCIT’s Program Advising page to help students, parents, and international applicants easily find relevant guidance, improving navigation, clarity, and accessibility.
Overview
- Role: UX Writer & Designer
- Tools: Figma, WordPress (Gutenberg)
- Type: Content restructure, UX journey mapping, content writing
- Timeline: September 2023 – February 2024
Objectives
- Improve user flow clarity
- Help users quickly identify their advising category
- Surface key information in a scannable, structured way
- Write accessible, welcoming, and action-oriented content
Content Strategy & UX Writing
Rewrote long paragraphs into shorter, actionable statements. Structured content around what users are looking for.
Before
“Whether you are a prospective or current student, parent, or counsellor…”
After
“Whether you’re a prospective student exploring your options, or a current student seeking guidance, contact Program Advising for support.”
Organized under 3 key themes:
- Admission & Academic Planning
- Program Information
- Transfer & Pathway Opportunities
Redesigned Interface
The new interface improves navigation across devices, ensuring both prospective and current students can quickly find their advising stream.
Desktop and mobile versions of the redesigned “Welcome to Advising” page.
Information Architecture & User Journey
A simplified flow was designed to help users choose the right advising stream and move seamlessly to next steps.
Visual flow representing the new advising journey structure.
Results & Impact
- Advisors navigate content faster during presentations
- Reduced time spent searching during live Q&A
- Improved consistency between in-person and online advising
- Students navigate the site independently with greater ease
Reflection
“This project gave me the opportunity to merge UX writing and structural content design. I learned how even small tone shifts and IA changes can remove friction from the user journey.”
