DIGITAL STRATEGY · ANALYTICS · AUDIENCE EXPERIENCE
Helping arts and education organizations understand their audiences and improve their digital experiences.
I help galleries, cultural organizations, universities, and educational teams make sense of their digital data, identify audience needs, and turn insights into practical improvements.
Independent consultant & educator · Based in Canada
01 / THE PERSON BEHIND THE PATTERNS
Creative by nature.
Practical by approach.
I’m Mirna—an artist, digital strategist and educator. I bring creative thinking, business perspective and digital experience together to help organizations understand their audiences and make practical improvements.
My work sits where people, information and digital experiences meet. I ask questions, look for patterns, and help your team decide what to improve next.
A little more about me ↗02 / WHO I HELP
Meaningful work deserves
meaningful engagement.
Arts & cultural organizations
Galleries, museums, theatres, cultural nonprofits and artist-run centres. Understand how people discover your work, explore your programs and stay connected.
Educational institutions
Universities, colleges, art schools and learning teams. Help prospective students and learners find the information and support they need.
03 / BETTER QUESTIONS, BETTER DECISIONS
What’s getting in the way?
More data doesn’t always mean more clarity. Let’s find the questions that matter to your organization.
- Can we trust our analytics?
- Are we reaching the right audiences?
- Where are people getting stuck on our website?
- Can people find—and access—our content?
- How do we turn fragmented reports into decisions?
04 / HOW WE WORK
From questions to a way forward.
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Understand
Start with your goals, audiences and constraints.
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Investigate
Look at the data and the experience together.
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Recommend
Prioritize improvements your team can act on.
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Improve
Support agreed changes and next steps.
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Measure
Check what changed and what to learn next.
05 / CONSULTING
A clear place to start.
Analytics & Measurement Health Check
Review GA4, tracking and measurement reliability, with a findings summary and recommendations.
Marketing & Audience Performance Review
Assess agreed channels, campaigns and audience engagement to identify improvement opportunities.
Website & Audience Journey Review
Evaluate priority journeys, discoverability, accessibility considerations and friction, with a prioritized improvement roadmap.
Analytics Dashboard & Reporting
Build or improve a focused reporting dashboard based on agreed scope and available data.
Flexible Digital Strategy & Advisory: $60 CAD/hour. Support for analytics, UX, digital strategy, reporting and project planning.
Fixed-fee starting prices reflect approximately 5, 8, 12 and 15 hours at $60 CAD/hour. Scope is agreed before work begins. Additional work, implementation, formal accessibility audits, paid tools and extra revisions are quoted separately.
06 / WORKSHOPS & LEARNING
Build confidence.
Keep the knowledge.
Practical, approachable learning for teams who want to understand their audiences and use digital insights in their everyday work.
Ask About a WorkshopIntroductory & pilot offerings
Understanding Your Audience with GA4
90-minute live workshop · $75 CAD per participant
Digital Analytics for Arts Organizations
Half-day team workshop · From $360 CAD per team
From Data to Decisions
Two-hour team workshop · From $120 CAD per team
AI for Marketing & Audience Insights
Two-hour introductory workshop · From $120 CAD per team
Group size, materials, delivery format and custom preparation are agreed before booking. Additional preparation is quoted separately.
Resource library — coming soon. Articles, templates and practical guides.
07 / SELECTED EXPERIENCE
Where strategy meets
real digital experiences.
EDUCATION · DESIGN SYSTEM
Higher Education Design System ↗
A shared visual language for BCIT, exploring scalable colour tokens, reusable components and responsive grids.
Read the full case study ↗
EDUCATION · UX & CONTENT
Program Advising Redesign ↗
Making advising information easier to scan and helping students find the right next step.
Read the full case study ↗
ARTS & CULTURE · GRAPHIC DESIGN
UBC & Firehall Arts Centre ↗
Exhibition campaign assets for UBC and visual storytelling for the Dramatic Pause podcast.
Explore the design work ↗08 / ABOUT MIRNA
A creative eye.
An analytical mind.
My background brings together visual arts, business education and digital experience.
I hold a Bachelor of Fine Arts and a Master of Management from the University of British Columbia.
I have over seven years of experience in digital experience, UX, analytics, web strategy and product ownership.
I have also supported arts, cultural and educational organizations through analytics consulting.
09 / LET’S START A CONVERSATION
What would you like
to understand better?
Tell me about your organization, your audiences and what you’re trying to improve.
Consulting projects, workshops, art commissions or a potential collaboration—I’d love to hear what you have in mind.
A good place to start
Share your goals, the support you’re looking for and any timeline you have in mind.
For an introductory call, include a few times that work for you.