SELECTED EXPERIENCE
The thinking.
The making.
A selection of work across education, arts, culture and digital experience.
These projects bring together content, structure, visual design and audience needs. Explore the original case studies for the full project stories and available prototypes.
01 / EDUCATION & DIGITAL EXPERIENCE
Helping people find
their way forward.
BCIT / DESIGN SYSTEM
Higher Education Design System
Exploring a more consistent digital design language for BCIT through scalable colour tokens, reusable components and responsive grids.
The project addresses variation across interfaces and considers how shared patterns can support clearer, more cohesive experiences.
Explore the Full Case Study
BCIT / UX WRITING & DESIGN
Program Advising Redesign
Restructuring advising information to help prospective students, current students, parents and international applicants find relevant guidance.
My work combined content restructuring, UX journey mapping and accessible, action-oriented writing, using Figma and WordPress.
The central question: How can people quickly identify the right advising stream and understand what to do next?
02 / ARTS & CULTURAL DESIGN
Giving creative work
a clear visual voice.
UBC & FIREHALL ARTS CENTRE
Exhibition & Cultural Communications
For UBC’s NOW NOW WOW graduation exhibition, I developed marketing collateral and social media campaign assets reflecting the energy of the graduating class.
For Firehall Arts Centre, my work included a signature logo and promotional poster for the Dramatic Pause podcast, bringing visual expression to its theatrical storytelling.
Explore the Design Work03 / PORTFOLIO CONCEPTS & REDESIGNS
Space to explore.
Room to rethink.
Concept projects exploring interaction, visual design and digital journeys across travel, shopping and mobile ordering.
These are portfolio concepts and redesign explorations. They are presented separately from professional work and do not imply client commissioning or production adoption.
PORTFOLIO CONCEPT / TRAVEL UX
NoorStay ↗
A culturally informed hospitality experience exploring booking flows, relevant filters and trust in the travel journey.
Explore the Concept ↗
CONCEPT REDESIGN / SHOPPING UX
Supreme Redesign ↗
A team-based shopping experience exploration, with contributions across filtering, sorting, product card testing and a modular design system.
Explore the Redesign ↗
CONCEPT REDESIGN / MOBILE UX
BCIcecream App ↗
A playful mobile ordering exploration focused on a custom order builder, visual language, interaction and usability.
Explore the Redesign ↗THE THREAD THROUGH THE WORK
Different projects.
A shared curiosity.
I’m interested in what people need, how information is organized and what makes an experience easier to understand.
- Start with the audience and the task.
- Look at content, structure and interaction together.
- Make important information easier to find.
- Use consistent patterns to reduce friction.
- Turn observations into practical next steps.
These questions also shape my consulting work across analytics, audience journeys and digital strategy.
Explore Consulting Services ↗LET’S TALK ABOUT YOUR ORGANIZATION
What experience would
you like to improve?
Tell me about your audiences, your website or a digital question your team is working through.
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