NOW NOW WOW
As the exhibition designer for the UBC Visual Arts 2017 graduation show, I developed the marketing collateral and social media campaign for ‘NOW NOW WOW.’ This included posters, digital assets, and promotional materials that captured the energy and creativity of the graduating class.
To further define the creative direction, I developed a persona, Nova Bright, The Bold Visionary. This persona embodies the vibrant, geometric, and structured design aesthetic used throughout the project. By crafting this persona, I ensured a cohesive and engaging visual identity that reflected the innovative spirit of the exhibition.
Nova Bright is a creative exhibition designer and visual storyteller specializing in bold, geometric, and colorful designs. They work on branding exhibitions, crafting immersive marketing collateral, and designing digital experiences that captivate audiences.
🚀 Motivation & Passion:
- Bringing energy and excitement to art exhibitions through bold visuals.
- Using geometric patterns and vibrant color schemes to create a unique identity.
- Making exhibitions memorable and engaging through well-crafted marketing.
- Pushing creative boundaries by experimenting with new styles and trends.
- Inspiring people through design that tells a story.
🎯 Goals:
- Elevate the branding and marketing of exhibitions to be more dynamic and visually striking.
- Build a strong portfolio showcasing their expertise in geometric and colorful design.
- Work on high-profile exhibitions and collaborate with art institutions.
- Expand into interactive and motion design to enhance exhibition experiences.
- Gain recognition as a leading creative in exhibition branding.
⚡ Pain Points & Challenges:
- Clients often underestimate the power of strong visual branding.
- Tight deadlines and last-minute changes in exhibition projects.
- Ensuring that bold, colorful designs remain accessible and readable.
- Balancing creative vision with practical constraints (budget, materials, printing).
- Staying ahead of design trends while maintaining a unique artistic voice.
Firehall Arts Centre
As part of my work with the Firehall Arts Centre, I developed a signature logo and a promotional poster for their Dramatic Pause podcast, two pieces that together reflect the Centre’s bold, contemporary spirit and commitment to powerful storytelling. The logo design honours the venue’s deep roots in community and performance, offering a visual identity that feels both timeless and expressive. Complementing this, the podcast poster evokes the tension and rhythm of theatrical narrative, using bold typography and layered imagery to create mood, intrigue, and emotional resonance. Both pieces aim to capture the dynamic energy of live theatre while drawing audiences into a world shaped by voice, silence, and imagination.
Escents Aromatherapy
As part of my work with Escents Aromatherapy, I developed the branding, marketing collateral, and digital assets to reflect the brand’s natural and holistic essence. The goal was to create a sensory experience through design, aligning with the calming and rejuvenating properties of aromatherapy.
To guide the creative approach, I developed a persona, Sophia Bloom, The Holistic Explorer. She represents the modern wellness seeker, passionate about self-care and natural remedies. Through this persona, the brand’s storytelling became more authentic and relatable to its audience.
