Role

Product Designer (Team of 4)

Focus

Visual Design, Interaction Design, Motion Design, Prototyping, Usability Testing

Timeline

September 2023 – November 2023

Team Contributions

Together, we aimed to elevate the app’s user experience while keeping the tone fun and fresh.

• Leading the redesign of the Custom Order Builder
• Defining the visual language and motion principles
• Facilitating usability testing sessions
• Creating responsive, dev-ready prototypes

Overview

BCicecream set out to redesign its mobile app with one goal in mind: to create a more joyful, playful, and seamless experience for customers ordering their favourite ice cream treats. The objective was to better reflect the brand’s personality—vibrant, cheerful, and refreshing—while also improving functionality and user flow.

Background

BCicecream is a beloved artisan ice cream brand known for bold flavours and playful seasonal specials. Their existing app offered basic functionality but lacked emotional engagement and clarity.