NoorStay — Culturally Aligned Luxury Travel
↑ Conversion +22%
🌙 Retention +18%
⭐ UX Score 4.8 / 5
Overview
NoorStay reimagines luxury travel in the MENA region by combining cultural authenticity with refined simplicity.
Objectives
- Design a modern booking flow built on trust
- Halal, family, and prayer-friendly filters
- Luxury-first storytelling
- Regionally adapted payment options
Role
UX Researcher & Product Designer
Timeline
March – June 2025
Focus
UI Design, Interaction Design, Prototyping, Usability Testing
User Persona — Layla Hassan
📍 Dubai, UAE | 🎂 32 | 💼 Marketing Manager
Layla books premium hotels for work and family trips. She values cultural alignment, transparent pricing, and calm, elegant design.
Ideation Highlights
- Multi-step booking flow
- Cultural filters optimized for speed
- Visual calm through spacing & hierarchy
- Subtle micro-interactions
Trust & Transparency
Verified reviews, real guest imagery, and clear pricing reinforce confidence.
Visual System
Typography: Plus Jakarta Sans
Palette: Pink & blue gradients for elegance and serenity
Outcome & Reflection
NoorStay transforms booking into an emotional experience — luxurious, calm, and culturally aware.
