CONSULTING / ARTS, CULTURE & EDUCATION
Insight that leads
somewhere useful.
Understand your audiences, find what’s getting in their way, and decide what to improve next.
I offer focused reviews, practical recommendations and digital strategy support for arts, cultural and educational organizations.
Let’s Discuss Your Project01 / TRUST YOUR MEASUREMENT
Analytics & Measurement Health Check
Starting at $300 CAD
For teams who need to understand whether their analytics are capturing the information they actually need.
Ask About an Analytics ReviewWhat I’ll look at
- Your GA4 setup and agreed tracking configuration.
- Priority events and key audience actions.
- Potential gaps or inconsistencies in measurement.
- How your reporting connects to your organization’s goals.
What you’ll receive
A findings summary, a prioritized list of measurement issues, and practical recommendations for improving the reliability and usefulness of your data.
Starting scope: approximately 5 hours. We’ll agree the properties, tracking areas and available access before starting. Implementation is quoted separately.
02 / UNDERSTAND WHAT’S WORKING
Marketing & Audience Performance Review
Starting at $480 CAD
For organizations asking which channels and campaigns are helping audiences discover, engage with and take part in their work.
Discuss Your Performance QuestionsWhat I’ll look at
- Agreed marketing channels and campaigns.
- Audience acquisition and engagement patterns.
- Priority actions such as inquiries, registrations or ticket journeys.
- Where the available data supports a decision—and where it falls short.
What you’ll receive
A focused performance summary, key observations and recommended next steps to help your team decide where to direct its attention.
Starting scope: approximately 8 hours. Channels, reporting period and questions are agreed in advance. Campaign execution and ongoing management are quoted separately.
03 / MAKE THE NEXT STEP CLEARER
Website & Audience Journey Review
Starting at $720 CAD
For teams whose visitors struggle to find information, understand their options or complete an important task on the website.
Discuss Your WebsiteWhat I’ll look at
- Agreed priority journeys and audience tasks.
- Navigation, information structure and content clarity.
- Discoverability and accessibility considerations.
- Friction between finding information and taking action.
What you’ll receive
A summary of the main experience issues and a prioritized improvement roadmap, with recommendations your team can use to plan its next steps.
Starting scope: approximately 12 hours. Pages and journeys are agreed before starting. This is not a formal accessibility compliance audit. User recruitment, usability testing, redesign and implementation require a separate scope.
04 / GIVE YOUR REPORTING A PURPOSE
Analytics Dashboard & Reporting
Starting at $900 CAD
For teams spending too much time assembling reports and too little time using them to make decisions.
Discuss Your Reporting NeedsWhat we’ll define
- The questions your reporting needs to answer.
- Useful measures connected to your goals.
- Available data sources and reporting requirements.
- A clear layout your team can understand and use.
What you’ll receive
A focused dashboard or an agreed improvement to existing reporting, with guidance on interpreting the information and its limitations.
Starting scope: approximately 15 hours. Dashboard size, data sources and handover are agreed in advance. Paid connectors, extensive data cleanup and ongoing maintenance are quoted separately.
05 / FLEXIBLE SUPPORT
Digital Strategy
& Advisory
$60 CAD/hour
A flexible way to work together when you need support with a specific question or a developing project.
Tell Me What You NeedSupport can include
- Digital strategy and project planning.
- Analytics interpretation and measurement planning.
- UX, content and audience experience recommendations.
- Reporting reviews and stakeholder communication.
- Prioritizing improvements with your team.
We’ll agree the work, estimated hours and deliverables before starting. If the scope changes, we’ll discuss the additional time before moving forward.
WORKING TOGETHER
Start with a question.
Build a practical plan.
Talk it through
Tell me about your organization, your audiences and what you’re trying to understand or improve.
Agree the scope
We’ll define the questions, deliverables, access, timeline and price before the work begins.
Make the findings useful
I’ll bring the findings together into clear recommendations and walk you through the next steps.
A FEW PRACTICAL QUESTIONS
Before we get started.
What do the starting prices include?
Each starting price reflects an initial time allocation at $60 CAD/hour: approximately 5, 8, 12 or 15 hours. The specific deliverables, pages, channels and data sources are agreed in your project scope.
Can we start with a smaller project?
Yes. A focused question or a small assessment can be a useful starting point. Flexible advisory is available at $60 CAD/hour, with the estimated time agreed in advance.
Do you implement the recommendations?
These review packages focus on investigation and recommendations. If you need implementation support, we can discuss the work and quote it separately.
What if our analytics are incomplete?
We can begin by understanding what is available. I’ll identify the limitations and recommend useful next steps. Missing data may affect what the review can reliably conclude.
Is an accessibility review a compliance audit?
The website review considers accessibility as part of the audience experience. It does not provide a formal WCAG or AODA compliance audit or certification. A formal audit requires a separate scope.
Can you help our team learn to use the findings?
Yes. We can discuss a workshop or training session alongside the consulting work. Training and custom preparation are scoped separately.
LET’S START WITH YOUR QUESTION
What would you like
to make clearer?
Tell me what your team is working on, where you’re getting stuck and what a useful outcome would look like.
Start a Conversation