Workshops & Learning / Arts, Culture & Education
Understand more.
Decide with confidence.
Practical learning for teams who want to understand their audiences, ask better questions of their data and turn findings into useful next steps.
These introductory and pilot workshops are designed for arts, cultural and educational organizations. You don’t need to be an analyst to take part.
How I teach
Connected to your work.
Clear enough to use.
The goal is to help your team understand what the information means and what to do with it.
Start with real questions
Connect the topic to audience participation, program discovery, ticket sales, applications or another priority relevant to your team.
Make room to practise
Use guided examples, discussion and short exercises to work through the ideas together.
Leave with a next step
Identify a question, reporting improvement or practical action to take back into your work.
01 / Audience understanding
Understanding Your Audience with GA4
90-minute live workshop
Suggested pilot price:$75 CAD per participant
An approachable introduction to reading audience behaviour in Google Analytics 4.
Inquire About This WorkshopWho it’s for
Marketing, communications, audience development and program teams who want a clearer starting point with GA4.
What you’ll learn
- Find and interpret key audience and acquisition reports.
- Distinguish visits and engagement from meaningful audience actions.
- Understand what events and key events tell you, and where measurement gaps can limit interpretation.
- Turn a report into a useful question about your audience journey.
How we’ll practise
Work through a guided reporting example and identify a question you would like to investigate for your own organization.
No workshop dates are currently announced. Demonstration data can be used; access to your organization’s GA4 account is not required unless agreed in advance.
02 / Measurement with purpose
Digital Analytics for Arts Organizations
Half-day team workshop
Starting at $360 CAD per teamConnect digital measurement to participation, audience relationships and your organization’s mission.
Discuss a Team WorkshopWho it’s for
Galleries, museums, theatres, performing arts organizations, cultural nonprofits and artist-run centres.
What you’ll learn
- Translate organizational goals into audience questions worth measuring.
- Map digital touchpoints around exhibitions, performances, ticket sales, donations or registration.
- Choose indicators that help explain audience interest and participation.
- Recognize common tracking and reporting limitations.
- Outline a reporting approach your team can maintain.
How we’ll practise
Map an example audience journey and develop a measurement outline linking a goal, a question, an indicator and a possible decision.
The starting price covers introductory workshop delivery. Group size, session length, materials and any custom preparation are confirmed in your written quote.
03 / From reporting to action
From Data to Decisions
Two-hour team workshop
Starting at $120 CAD per teamBuild a practical connection between what a report shows and the decision your team needs to make.
Discuss This WorkshopWho it’s for
Arts, cultural and education teams who produce or receive reports but want more confidence interpreting findings and setting priorities.
What you’ll learn
- Frame a decision before choosing the metrics.
- Separate an observation from an explanation or assumption.
- Consider context, data quality and alternative explanations.
- Translate a finding into a practical recommendation.
- Define how you will check whether a change helped.
How we’ll practise
Review an example performance problem, identify what is known and unknown, and propose a next action with a way to measure progress.
The introductory price covers a two-hour delivery session using an agreed standard format. Organization-specific analysis and custom preparation are quoted separately.
04 / Thoughtful use of AI
AI for Marketing & Audience Insights
Two-hour introductory workshop
Starting at $120 CAD per teamExplore where AI can support audience and marketing work, and how to evaluate what it produces.
Ask About the AI WorkshopWho it’s for
Marketing, communications and audience development teams looking for an accessible introduction to AI-assisted insight work.
What you’ll learn
- Identify suitable tasks, such as organizing questions or summarizing non-sensitive material.
- Write prompts that include context, purpose and useful constraints.
- Check summaries and interpretations against the original information.
- Recognize unsupported claims, missing context and possible bias.
- Consider privacy and organizational policies before sharing information with an AI tool.
How we’ll practise
Use a non-sensitive example to compare an AI-generated summary with its source and improve the questions used to guide the analysis.
No confidential audience or organizational data is required. Tool access and any associated subscription costs are discussed before booking. Custom preparation is quoted separately.
Planning your session
A format that fits
your team.
Agree the learning goal
Share your team’s roles, experience and the questions you would like the session to address.
Confirm the format
We agree on group size, delivery format, timing, materials and any preparation before booking.
Make participation easier
Share accessibility and learning needs early so we can discuss suitable materials and participation arrangements.
Resource library / Coming soon
Useful ideas
to return to.
A future collection of articles, templates and guides for arts, cultural and educational teams.
Articles
Clear explanations of measurement, audience journeys and digital decision-making.
Templates
Practical starting points for measurement questions, reporting briefs and improvement planning.
Guides
Step-by-step approaches to interpreting information and planning useful changes.
Before you book
A few practical
questions.
These are introductory and pilot offerings. Your quote confirms the format, scope and what is included.
Do we need analytics experience?
No advanced experience is required. Share your team’s familiarity with the topic so the session can be pitched at an appropriate level.
Are these individual or team prices?
The 90-minute GA4 workshop has a suggested pilot price of $75 CAD per participant. The other listed starting prices are for a team session, with group size agreed before booking.
Can you use examples from our organization?
Yes, where agreed in advance. Reviewing your data, preparing custom examples or developing tailored materials may require a separate preparation fee.
Will you fix our tracking during the workshop?
Workshops focus on learning. Tracking audits, technical troubleshooting and implementation can be scoped as separate consulting work.
Are recordings or materials included?
Materials and recording arrangements are confirmed in your quote. A recording is not automatically included.
How are sessions delivered?
Delivery format and availability are agreed before booking. If you need an in-person session, include the location so travel and any related costs can be discussed.
Training inquiries
What would your team
like to learn?
Start with the topic or question that matters most. We can then identify a suitable workshop and scope.
Helpful details to include
- Your organization and team’s roles.
- The topic or workshop you’re interested in.
- Approximate number of participants.
- Your team’s current experience with the topic.
- Preferred dates and delivery format.
- Accessibility or participation requirements.
Training inquiries — coming soon
The training inquiry form will be available here once connected. No sessions are currently open for online registration.