Consulting / Arts, Culture & Education
Insight you can
put to work.
Focused consulting to help you trust your measurement, understand your audiences and improve the digital experiences that connect people to your organization.
Start with a specific question, a manageable project or flexible advisory support. All introductory prices are in Canadian dollars.
01 / Reliable measurement
Analytics & Measurement Health Check
A practical starting point when you’re unsure whether your analytics reflect what people actually do.
Starting at $300 CADStarting scope: approximately 5 consulting hours.
Ask About a Health CheckWhat I review
An agreed GA4 property and its priority tracking setup, focusing on the actions and reports your team relies on.
- Whether priority actions are represented by useful events.
- Gaps, inconsistencies or potential duplication in measurement.
- How key events and reporting definitions align with your goals.
- Questions that need further investigation before the data can support a decision.
What you receive
A findings summary, a prioritized list of measurement issues and recommendations for next steps.
The starting price covers a focused review. Tracking implementation, historical data cleanup, additional properties and complex integrations are quoted separately.
02 / Audience understanding
Marketing & Audience Performance Review
Understand how your channels and campaigns contribute to audience engagement and meaningful actions.
Starting at $480 CADStarting scope: approximately 8 consulting hours.
Discuss a Performance ReviewWhat I review
An agreed set of channels, campaigns and reporting dates, interpreted in the context of your organization’s goals and the reliability of the available data.
- How audiences arrive and what they engage with.
- Differences in performance across agreed channels or campaigns.
- Connections between engagement and actions such as registration, ticket purchase, inquiry or donation, where tracking is available.
- Opportunities to improve reporting, messaging or the audience journey.
What you receive
An audience performance summary, key findings and practical improvement opportunities.
Campaign management, new tracking, advanced attribution and expanded data preparation are outside the starting review scope and are quoted separately.
03 / Easier audience journeys
Website & Audience Journey Review
Find the friction between someone’s interest in your work and their ability to take the next step.
Starting at $720 CADStarting scope: approximately 12 consulting hours.
Discuss a Website ReviewWhat I review
Agreed priority journeys, such as finding an exhibition, exploring a program, purchasing a ticket or locating application information.
- Navigation, content structure and discoverability.
- Clarity of information and calls to action.
- Friction across desktop and mobile journeys.
- Accessibility considerations within the agreed review.
- Available analytics that help explain audience behaviour.
What you receive
A journey review with documented findings and a prioritized improvement roadmap, organized around audience needs and practical next steps.
This is a scoped experience review. A formal accessibility audit, recruited usability testing, complete redesign or development implementation is quoted separately.
04 / Reporting with a purpose
Analytics Dashboard & Reporting
Bring the information your team needs into a focused report that supports useful conversations and decisions.
Starting at $900 CADStarting scope: approximately 15 consulting hours.
Discuss Your ReportingHow I approach the work
We agree on the questions first, then define the metrics, data sources and reporting format.
- Clarify who will use the dashboard and what they need to understand.
- Review the availability and suitability of agreed data.
- Build or improve a focused dashboard.
- Document metric definitions and important limitations.
- Walk your team through how to read and use the report.
What you receive
An agreed reporting dashboard, metric definitions and a handover discussion.
Pricing depends on scope and data availability. Paid connectors, substantial data cleanup, custom integrations and ongoing maintenance are scoped and quoted separately.
05 / Flexible support
Flexible Digital Strategy & Advisory
Bring an experienced thinking partner into a specific question, planning session or digital project.
$60 CAD/hourIntroductory consulting rate.
Discuss Advisory SupportWhere I can help
- Define a measurement approach or reporting priority.
- Interpret analytics and identify questions worth investigating.
- Review a digital experience or proposed improvement.
- Plan website work, requirements or project priorities.
- Support discussions between marketing, program, design, technology and leadership teams.
How the time is scoped
We agree on the focus, estimated hours and expected output before work starts. Advisory may include a discussion, review, recommendations or planning document, depending on your needs.
If a defined project would be easier to budget, I can provide a fixed-fee quote based on estimated consulting time.
Working together
A clear scope.
A practical starting point.
Share the question
Tell me about your organization, your audience and what you would like to understand or improve.
Agree the scope
We define the deliverables, required access, timeline and estimated consulting time.
Investigate the work
I review the agreed information and keep the analysis connected to your organization’s priorities.
Plan the next step
We discuss the findings, recommended priorities and any separately scoped implementation support.
Scope & pricing
Know what you’re
paying for.
Fixed-fee starting prices reflect estimated consulting time at the introductory rate of $60 CAD/hour.
The starting packages correspond to approximately 5, 8, 12 and 15 consulting hours. Your written quote confirms what is included.
Additional work is discussed and quoted separately. Any applicable taxes and third-party costs are identified in the quote.
Can we start with a small project?
Yes. A focused assessment or discovery project can help clarify your needs before you commit to broader work.
What if our analytics are incomplete?
That can be a useful starting point for a measurement review. I’ll distinguish what the available data supports from what needs better tracking or further investigation.
Do you implement the recommendations?
Implementation support can be included when explicitly agreed in the scope, or quoted as a separate next phase. A review does not automatically include development or tracking changes.
Can you work with our existing team?
Yes. The work can complement your internal marketing, communications, program, design or technology team, as well as existing partners.
Do we need to choose a package first?
No. Start with the question you’re trying to answer. We can identify the most useful service or define a tailored scope.
Is training available?
Yes. Introductory workshops cover GA4, digital analytics for arts organizations, turning data into decisions and AI for marketing and audience insights. Training is scoped separately.
Start a conversation
What would you like
to understand better?
You don’t need a complete project brief. A short introduction and a clear question are enough to begin.
Helpful details to include
- Your organization and website.
- The audience you’re trying to reach or support.
- What you would like to understand or improve.
- Your preferred timeline.
- Your approximate budget, if known.
Consulting inquiries — coming soon
The project inquiry form and introductory-call booking calendar will be available here once connected.